Some tips from Google Engineer Matt Cutts about getting better visibility on Google.
As a summary, here are the key points from Matt:
- Figure out the keywords from visitors' perspective
- <title> and <meta> description tag are important
- Start a blog with good and interesting contents
- Look into Digg, Stumbleupon, Google news for compelling topics
- Buying advertisements will not help in rankings
- Go to http://www.google.com/addurl/ to submit a single URL
- Submit a sitemap in Google Webmaster Tools