The Best SME ICT(Social Media Marketing) Award - Gold Award


Palapple is honored to announce that we are the Gold Award winner for The Best SME ICT (Social Media Marketing) Award 2015. With our outstanding work on search engine marketing (SEM), and social/content marketing endeavors, we have successfully enabled Hiwave Dry Seafood, a local traditional dry seafood retail, to extend her business globally. In the coming future,we will keep striving to develop the best mobile applications across industries for various platforms (iOS/Android/Windows), for which we maintain as usual to reward all of our prestigious customers.

Interview: 財經透視 (2015.04.26)



財經透視 2015.04.26 存保、降準與內銀股/敗一次、上一課 http://youtu.be/dqoK0Jufb4g

「秘密談」以訊息安全為首的全中文通訊應用



「秘密談」以訊息安全為首的全中文通訊應用
現已登錄中國各大手機應用平台

在智能手機當道的世代,即時通訊應用已成為溝通的主要媒介之一,無論是朋友間的秘密,或者是商業上的機密,用戶都會在各種通訊應用上高談闊論,但又有沒有想過其實「隔牆有耳」?駭客中途竊聽,分析訊息並有組織地詐騙等個案屢見不鮮。「秘密談」聚焦這個問題,在訊息上加密並附上即焚功能,為用戶帶來「聊天更放心」的體驗。

「秘密談」 以開源 Telegram 作基礎,高度重視訊息的安全。所有訊息包括文字及圖片等都會經過高度加密(256位元AESRSA 2048等技術),防範黑客竊聽,防止個人秘密或是商業機密外。而所有對話內容可在自定義的時限內,或在對話完結後即焚, 從伺服器徹底刪除,保証安全不留痕跡。

同時 「秘密談」亦十分重視軟件的方便性。用戶可以在不同裝置登入同一帳號,無論在手機,或是在平板電腦,閱讀及整理訊息收發都變得更輕鬆;「秘密談」文件傳送並不設限,無論是文件檔案、圖片或視頻等,都可以透過「秘密談」安全送遞;於群聊方面,「秘密談」的群聊人數上限更高達二百人。大型資訊收發及討論限制大大減少。

「秘密談」由Palapple派亞普增強開發,以開源Telegram為基礎,現已登錄各大中國手機軟件平台。暫時只提供安卓版本,下載完全免費。付以全中文介面,提高中國智能手機用戶的私隱度;確保用戶們聊天內容的安全傳輸,杜絕黑客阻截,以達到「聊天更放心」。

想下載「秘密談」或取得更多資訊,歡迎登錄 http://mimitan.cn

Apple Says 81 Million 'Experienced' New U2 Album, Whatever That Means

Shares Photo by: Image: Apple
Many Apple users weren't all that pleased about the "gift" that appeared on their iPhones in the form of U2's Songs of Innocence following its Sept. 9 iPhone 6 event. The new album was available to 500 million iTunes users as a part of a promotional stunt with the band.
But it seems negative remarks didn't stop millions from listening to it.
More than 81 million people "experienced" songs from the album, a global figure that includes plays through iTunes, iTunes Radio and Beats Music, according to Eddy Cue, Apple's senior vice president of Internet software and services. About 5% of overall Apple users downloaded Songs of Innocence in its entirety; it was downloaded in full 26 million times.
"Previously, 14 million customers had purchased U2's music since the opening of the iTunes Store in 2003, Cue told Billboard.
Of course, 81 million is only about 16% of 500 million users, but Apple's free gift means the music spread to significantly more people than it would have otherwise.
"Apple is a tech company fighting to get musicians paid," U2 said in a statement to Billboard. "The idea that they wanted to make a gift to the very people that actually purchase music is both beautiful and poetic, and for that we are very grateful."

BONUS: 12 Musicians Who Ignore Traditional Publicity


Interview: The Standard 英文虎報 (2014.09.23)

注意 :3 種用家暫時不要升級 iOS 8



相信很多 unwire.hk 讀者都急不及待第一時間升級 iOS 8 ,不過如果你是以下用家,就要「停一停,諗一諗」

1.用 Line 傳相片的人

iOS 8 升級後,如果用 Line 傳送相片的話會立即彈 app,你不能在 Line 跟朋友分享相片,而且平時使用會很容易彈 app

2.害怕不見 Whatsapp 紀錄的人

Whatsapp 現時版本暫時不支緩  iOS8 備份對話紀錄,如果各位短期內要轉機又不把 iTunes 備份時開啟 App 一併備份,這樣子有機會拿不回對話紀錄,或是只 Restore 之前的備份。

3. 非 Jailbreak 不可的人

相信這個不用 unwire 提點了,先備份 SHSH 再等新的 Jailbreak 檔案才可以安全升級,若你現在升級 iOS 8 的話,也許以後都很難作完美 Jailbreak 了。

 

不建議升級至 iOS 8.0 的裝置:iPhone 4s、iPad 2!



相比起Android陣營,Apple的iOS系統每次的升級是最無痛的,不但支援的裝置多,也讓所有支援的裝置同步進行升級,無須慢慢等手機商的恩賜。就算四年前推出的iPhone 4s以及iPad 2,今次也是iOS 8.0的支援名單中。雖則可以升級,但經測試過後,還是建議大家別升級就更好。
每一代iOS系統都帶來了大量新功能,所以對硬件的要求提升也是在所難免的。測評網站Ars Technica經過了一輪測試後,發現iPhone 4s升級了iOS 8之後反應全部都有變慢,如下圖:
雖然測試是以iPhone 4s為主,但我們相信規格差不多,而且同樣只有512MB記憶體的iPad 2情況不會好太多,所以還是建議大家別升級為妙!

來源:http://www.iloveapps.hk/2014/09/18/iphone-4s-ipad-2-hold-back-on-ios-8/

開價 $30,000 大元 ! iPhone 6 Plus 一到先達即清



一部 iPhone 6 三萬蚊? 你沒聽錯!在先達的 G-World Mobile 收到了兩台 iPhone 6 / iPhone 6 Plus ,貨一到舖立即比大陸客人以 3 萬元港紙極速買走。以下有更多資料:
負責人 Lo 哥表示,那 2 台是銀及金色的 128GB iPhone 6 Plus 的工程樣本,我們 unwire 再問 lo 哥會否再再有這些工程機出售,他笑言應該沒有了
Lo 哥指真正街貨他們最快也要 19/9 早上開舖才有售,他們第一水入了 200- 300 台 iPhone 6 ,而且已經有百幾個客人預訂。
unwire 問 Lo 哥自用的話會選擇 iPhone 6 還是 6 Plus ,怎料他豪氣回答:「我要金色,大同細我都要!」。

不知道這 10 項新功能,你就不算上了 iOS 8...



蘋果新一代移動操作系統 iOS 8 很快就會在近日推送,所有 iPhone 4s、iPad 2 以上用戶以及 iPod touch 5 用戶均可免費升級。相比 iOS 7,iOS 8 在設計風格上沒有太大變化,但其在系統功能和機制上卻有不小的躍進。

如果你還在猶豫是否升級新系統,這是你必看的一篇文章。作為 iOS 8 的“資深用戶”,我整理出了 iOS 8 系統最值得注意的十大特性,供大家參考。

通知中心
自從 iOS 加入通知中心,我們就一直在等待它能夠做到更多事情,而不只是查看消息。終於,蘋果在 iOS 8 給通知中心帶來了極大改進:

今日視圖插件:第三方應用可以為 iOS 8 的通知中心定制顯示在「今天」裡的插件 (widget),比如 Clear 在通知中心裡是這個樣子的:



快捷處理:你可以直接在通知中心或者橫幅裡回復信息、接受日歷邀請、處理郵件、標記提醒事項等等,無需離開正在使用的 app。蘋果稱之為“交互式通知”。



一鍵關閉通知:總是收到亂七八糟的推送很煩人,現在可以一鍵關掉特定 app 的所有通知。



第三方輸入法
九宮格?智能糾錯?語音輸入?似乎 iOS 的自帶中文輸入法無論有多好,都無法讓挑剔的中國用戶滿意。

iOS 來到第八代,終於給封閉花園開了個小口。iOS 8 首次向開發者開放了鍵盤,很快你就能在 iOS 上不越獄用到觸寶、百度、搜狗、訊飛等強大到不行的中文輸入法了。

來電歸屬、電量使用情況、農歷
來電歸屬:對通訊錄之外的陌生號碼,iOS 8 將直接顯示來電歸屬地,幫助你識別陌生號碼。



電量使用情況:iPhone 最讓人痛苦的莫過於電量不給力,這個小功能可以幫你找出耗電元凶,在“設置——通用——用量——電池用量”裡可以找到。



來源:http://www.ifanr.com/453107?utm_source=rss&utm_medium=rss&utm_campaign=



今天開始可以線下“刷微信”支付了,出示動態條碼,無需密碼和驗證短信



昨天晚上微信錢包調整了頁面並發出公告,增加“刷卡”功能。從今天開始,在9家線下指定商鋪,微信用戶可以出示條碼進行支付,無需密碼和短信驗證。

根據微信的用戶協議,“刷卡”指的是用戶授權財付通提供每天十次、額度300元以內的免除密碼、短信動態碼以及其他任何信息驗證的支付服務。商家掃描您手機的二維碼(或條碼)後,財付通根據從微信零錢賬戶或者銀行卡扣劃交易款項至商家賬戶。同時騰訊在該協議中規定,"任何通過您的手機或SIM卡發起的刷卡服務均視為您本人行為"。

今年三月份央行出於安全原因叫停了掃描二維碼支付,最近傳聞這一政策有所松動。上月微信5.4更新增加的“面對面”付款就是一種C2C的掃描二維碼支付,和支付寶的付款碼類似。而這次微信新增的“刷卡”功能可以稱作是“出示二維碼”支付。相比掃碼支付,微信“刷卡”提供的二維碼是動態的,每分鐘更新一次,安全性上有所提升。



不過從現有的9家商鋪名單看來,微信的“刷卡”支付還處於試水階段,而且與商戶合作的細節比如費率和准入標准目前還不清楚。和它類似的,支付寶目前也支持在711和銀泰等商戶進行當面支付,但是是通過聲波感應進行的。

蘋果Apple Pay發布之後,明顯感覺到移動支付又High起來了。

來源: http://www.36kr.com/p/215359.html

eMarketer:2013年Tumblr用戶增長近50% 擴大Yahoo廣告潛力

Tumblr在美國很受歡迎,根據eMarketer的數據,2013年用戶數量增長46.2%,達到1370萬網民。

1

根據eMarketer估計,2014年Yahoo社交博客平台Tumblr用戶姜增加25%,總量達到1710萬網民。2017年之前,每月都登錄Tumblr的用戶數量將保持兩位數增長,那時用戶總量將達到2280萬,占美國社交網絡用戶量的12%。Tumblr的用戶主要集中在18到24歲和25到34歲兩個年齡組,占總用戶量的52.2%;到2018年,Tumblr用戶中有1200萬人屬於這兩個年齡組,約占用戶總量的一半。

        2013年Yahoo以11億美元的價格收購Tumblr之後,該網站的價值一直受到質疑,其年輕的用戶群能否扭轉Yahoo展示廣告下降的情況。根據公司年報,2014年第二季度Yahoo展示廣告收入下降7%,eMarketer估計今年Yahoo在美國數字展示廣告市場中所占份額將從2012年的9.2%下降至5.8%。

        同時,據預測今年Facebook在美國數字展示廣告市場的份額將從2012年的14.8%上升至21.5%;兩年前Twitter在數字展示廣告市場只占1.5%,但是到今年年底將增長一倍還多,達到3.5%。

2

大部分社交網絡要求用戶登錄觀看並與廣告互動,任何人都能看到Tumblr的廣告。因此用戶群數字代表了Yahoo廣告客戶發布廣告的受眾數量。

        因為許多Tumblr用戶同時運行多個博客,因此平台的受眾潛力比用戶數量要大的多。Yahoo報道稱平均每個首發博客被轉發1萬次,所以如果公司能與更多有影響力的Tumblr博主合作,平台就能夠帶來大量的廣告收入,特別是移動平台。

        eMarketer資深預測分析師Martin Utreras說“因為Tumblr的用戶群不與廣告收視直接相關,增長緩慢不意味著Yahoo的滅亡。同時,Tumblr也不是Yahoo的救命稻草,它對扭轉Yahoo廣告下滑的作用還有待觀察。”

來源: http://www.199it.com/archives/268532.html

What To Expect From Apple’s iPhone Event On September 9



Apple is hosting an event on September 9, and by all accounts it’s going to be a real barn burner. The company is set to announce new iPhones, and this much you can take to the bank, but rumors have also arisen suggesting we’ll see a brand new wearable device of some kind – the great and powerful ‘iWatch’ of legend. Apple will also probably showcase iOS 8, along with more details about features like HomeKit and Health/HealthKit that will probably be easier to demo now that developers have had time to build for them. Murmurs also say we’ll finally see Apple pull back the curtain on its long-rumored mobile payments play, and that launch could very well set the commerce world on its head.

iPhone 6

The next iPhone is almost certainly going to bring a larger display to Apple’s signature device, and most rumors agree that it will offer up both a 4.7-inch and 5.5-inch option. This will be a marked difference from the existing iPhone, given that Apple has remained committed to a 4-inch diagonal since introducing it on the iPhone 5 two years ago, at which point even that was a big step up from the 3.5-inch screen on all previous iPhone devices.
In addition to a larger screen, expect Apple to introduce a new case design, one that features softer edges when compared to the current look. Leaks and mock-ups based on supposed components from suppliers suggest it’ll have a lot in common with the design language Apple first introduced with the iPad mini, which then made its way into last year’s iPad Air. Most expect a thinner chassis as well, along with the new rounded corners.
Touch ID will almost certainly reprise its role as Apple’s fancy fingerprint unlocked, especially given Apple’s decision to open up access to the tool to third-party developers and apps. It could feature prominently in Apple’s mobile payments plans, too, as an additional authentication layer. NFC, too, is something Apple is said to finally be embracing, also owing to how it can help its mobile payments efforts, and potentially for easier pairing between the new iPhone and its brand new mystery wearable.
New materials used in the iPhone’s construction should include a strong sapphire-based composite of some kind that offers additional projection against scratching and breaking. Apple has a large-scale partnership with GT Advanced Technologies, a manufacturer that specializes in sapphire production, and indications are that we’ll see this bear fruit, though some reports claim that this new tech might only be used in higher-end models of the iPhone, with standard reinforced glass used on less expensive versions.
Finally, expect the usual spate of internal hardware improvements, including a more capable camera, better network connectivity (802.11ac Wi-Fi and LTE-Advanced are reasonable expectations), a boosted processor (A8 generation of Apple’s in-house system-on-a-chip) and more.

iWatch

While at this point it seems unlikely Apple will actually call its wearable the ‘iWatch,’ it’s still a useful portmanteau for whatever wrist-worn device Apple does launch. Rumors suggest we’ll see some kind of fitness tracking, heart rate sensing, notification delivering smartwatch and activity tracker combo, and recent reports indicate that it could feature NFC and figure prominently in Apple’s mobile payment plans.
In terms of detailed specs, so far we’ve heard precious little and seen nothing in terms of reputable parts leaks from the supply chain. The WSJ and NYT both agree that we’re probably going to get two sizes of screen, with both a 1.4-inch and 1.7-inch version. That screen will be made of a flexible, OLED material that curves around the wrist, say these same sources, and will be rectangular in shape.
Apple’s iWatch has to offer something more than the basic feature set included in existing smartwatches like Pebble and Android Wear hardware, since neither has excited consumers in a way that makes the things fly off the shelves. If Apple wants to mainstream the wearable, it needs to impress out of the gate, and that could be part of the reason rumors say it won’t actually ship the device until early next year, despite an initial reveal next week. That would give software developers the time to build solid experiences for the platform, and it gives Apple more leeway in terms of ramping up production.

iOS 8

We know that iOS 8 will arrive, and Apple has already revealed much of what the new software update will contain, including support for third-party keyboards, a new Health app and HealthKit APIs for developers, plus the HomeKit connected home software tools. Apple has revamped its own keyboard, too, and built-in automatic typing suggestions, plus new Messages and Photos experiences. Multitasking now provides recent contacts for quick access, you can share iTunes accounts with your family, and iCloud drive makes it easier to use iCloud for cross-platform document storage and retrieval.
Apple has already launched a consumer preview of OS X Yosemite, which shows off Continuity and its new Handoff features that let users start actions like composing emails or browsing the web on one device, and pick them up on another, but with the actual launch of iOS 8 we should get a better look at how those work. We’ll also finally see how it handles transferring non-iMessage texts and non-Facebook phone calls to your desktop, since there’s no media gag on the Yosemite preview this time around.
Most interesting will be seeing what Apple does with HealthKit, HomeKit and its mobile payments play. We’ll finally see what these aspects of its software, which are basically empty vessels, can do when filled with content from developers. Will Apple make iOS a full-featured hub for health and medical records? It is reportedly working with healthcare providers, but on Tuesday we should get an idea of how deeply these partnerships run.
Expect consumer availability to follow the Tuesday event closely, with availability either the same day or within a week’s time.

iPad Air 2

We’ve heard just a little about this possibility, so don’t count on it, but KGI Securities analyst Ming-Chi Kuo says there will be an iPad Air 2 announcement at this same event, instead of at a separate one in October, when Apple revealed new iPads last year. The new iPad Air might then be a fairly minor update on the version introduced in 2013, possibly with the addition of Touch ID, and maybe with some additional against in terms of thinning the device case.
This one isn’t in the bag, but if Apple is focused on the rest of the line for updates this year, it could roll iPad announcements into this event. That would still leave October primed for new Mac announcements.

Mac OS X

OS X has an update imminent, as is obvious from the Yosemite preview and continuing beta updates, but it’s unlikely we’ll see it launched for the public at the event, despite the Continuity features that tie into iOS 8. Apple would be hard-pressed to ship two such major software updates at the same time, and so much change across their device ecosystem is also a lot to handle for consumers.
The availability of the consumer preview of Yosemite means that there’s less impetus on getting it out the door in sync with iOS 8, since Continuity can be shown off in other ways to whet user appetite for a later launch. I’d also expect Apple to hold any new OS X launch until it plans on shipping new Macs, and it makes more sense for Apple to wait until October to do that, rather than adding yet another hardware announcement to its full slate for next week.

Packed No Matter How You Look At It

Apple’s event on Tuesday is going to be just packed to the gills with announcements, no matter how much of the above comes true. New iPhones alone would be plenty to crow about, but we’ll almost certainly also finally see Cupertino’s wearable tech play unveiled, and given all the question marks there, that may be an even more exciting reveal.

輕視蘋果 iWatch — 瑞士精品錶業災難性的短視

隨著蘋果9月9日的產品發表會逼近,市場上對蘋果即將問世的智慧型裝置也越來越好奇。iWatch?還是沒有螢幕的iBand?
但熱衷於商業策略的我,對iWatch帶來的另一個面向更好奇:為何瑞士精品鐘錶業,似乎對智慧型穿戴裝置老神在在?難道它們不害怕smart watch?

(圖片來源:Kinchan1
去年10月我在臉書上提出同一個問題,回應出奇熱絡,共有55個回應。高達90%的留言者認為瑞士鐘錶業不必擔心。他們認為勞力士(Rolex),百達斐儷(Patek Philippe)等針對的是高端市場,賣點是工藝、設計、歷史。Smart Watch只是工具,不足為懼。
看來我的想法是少數。The Verge上的留言也一面倒的認定瑞士鐘錶業將屹立不搖。不過,沒有反對派就不有趣了。我認為瑞士鐘錶業終將被smart watch海嘯般的衝擊(粗定義為整個產業的產值與市值損失50%以上)。以下是我的理由。

賭錯科技,投資錯誤

上次我看錯趨勢買回來的東西,現在都堆在櫃子裡。它叫底片相機。
大學時我迷上攝影。當時的數位相機剛出現,但主流的看法都認為它取代底片相機為時尚早。 「底片等同於1,200萬畫素解析度,200萬畫素怎麼可能追得上?」「動態範圍也不如啊。」而且數位相機不但價格昂貴,耗電,使用介面也不理想。
那時是底片相機的黃金時代,Canon, Nikon, Konica Minolta, Sony, Contax, Ricoh等百家爭鳴,氣象蓬勃。各種新機型推陳出新,功能一個比一個強悍。於是最後我仍然買了底片相機與鏡頭。
接下來的發展大家都知道了。隨著時間過去,數位相機持續降價,性能也越來越好。同時,數位相片的應用也越來越多。分享!上傳!flickr!無名小站!數位相片的快速普及,推動了hotmail, Gmail以致於 Dropbox, iCloud等大容量服務的極速發展。
相對的,底片、沖洗、放相的價格顯得越來越昂貴,也不方便。此消彼長下,底片的經濟規模逐漸崩落,於是更加昂貴。有一天,我突然驚覺列印相片只是為了掃描之後上傳。此時我知道底片時代結束了。
由底片變成晶片,不只是類比變成數位,它也代表參與技術改良的人大幅增加。原本僅由富士與柯達兩家掌握的技術,突然開放讓所有的軟體、硬體人員都能參與。今天世界上最大的相機公司?蘋果、三星。靠攝影賺最多錢的公司?可能是臉書、Instagram、 Pinterest。
科技不只改變了照片的形式,更改變了照片的價值。回頭看,當年是底片相機的黃金年代,正因為那是崩毀前的最後時光。[註1]

瑞士精品錶的防線

今天的瑞士精品錶有一點勝過當年的底片相機 — 它本來就不是靠功能取勝。瑞士精品錶的時間準確度,甚至比不上便宜的石英錶。因此它不會重蹈底片相機「我們的像素更高」的錯誤信心。
石英(quartz)是瑞士精品錶業者上一次對抗的科技顛覆。1970 年代,Seiko首次推出石英錶。由於準確度比機械錶高,價格卻遠低,因此大幅衝擊了傳統機械錶的市場。這被稱之為瑞士鐘錶業的「石英危機」(quartz crisis)。
之後瑞士錶業經歷了長期的低迷,直到Swatch重新將手錶定義為時尚配件,以設計、美學、工藝為主要訴求,才重新振興。Swatch的名字是「第二支錶」(second watch)的縮寫,意思是它的價值不是來自必需性,而是一種品味選擇。
經過石英危機後,瑞士精品錶的價值與實用性脫鉤,主要立足於品味、工藝與收藏價值等「軟性需求」上。Smart watch訴求豐富的功能;瑞士精品錶既然不以功能取勝,又何必擔心?

精品錶老闆的信心

所以鐘錶業老神在在。今年4月,在全球最大的瑞士鐘錶展(Baselworld),沒有一家瑞士鐘錶公司推出 smart watch。
「不管怎樣,smart watch 對我們來說是個機會。如果從來未戴過手錶的消費者,因為 smart watch 而開始戴手錶,那我們可以很快的說服他們試戴另一支漂亮的手錶。」
之後他又告訴金融時報都是別人來追求他:
「幾乎所有的智慧型穿戴裝置廠商都來找過我們 — 都不是我們主動 — 但我們至今看不出有合作的理由。」
Swatch旗下天梭錶(Tissot)的老闆Francois Thiebaud則看不到smart watch的價值
「有關 smart watch 的雜訊很多,但沒看到有人戴啊。」
「我們不想做任何對客戶沒有價值的東西。我們沒興趣銷售錶的小玩意兒。」
「我沒有小看它(smart watch)。但我不覺得它會對精品錶帶來衝擊。特別是男性,錶是他們唯一能帶的珠寶。」
還有一派認為不論smart watch如何發展,瑞士的鐘錶工藝都能分到一杯羹。例如百達斐儷(Patek Philippe)的美國區總裁Larry Pettinelli說:
「蘋果應該會想要結合機械技術 . . . 而瑞士鐘錶業非常擅於冶金。」
“it is conceivable that they [Apple] would be interested in developing a type of hybrid with some type of mechanical aspects… the Swiss watch industry is very adept at metallurgy”

手錶的重點不是錶

瑞士鐘錶業太樂觀了。再繼續無視智慧型穿戴裝置的潮流,他們未來會跟底片機一樣不樂觀。
這些發言的共同盲點在於還是從錶的角度思考。但對蘋果、三星來說,他們對手錶市場一點興趣也沒有。他們要的是手腕。
手錶只是很方便的,先訓練消費者習慣手腕上有個東西而已。
手腕上的智慧裝置
既然不一定是錶,以下我們以iBand代替iWatch討論。
iBand 有沒有市場?我問一下,一天中,各位讀者作以下哪一個行為比較多?
  1. 查看錶上時間
  2. 查看智慧型手機上的通知(notification),包含時間
我猜是後者較多。換句話說,如果把智慧型手機的通知全部移到手腕上,讓使用者不用一直掏出手機,其需求就已經超過看時間的需求。更遑論選項 2 其實可包含看時間的功能。
或者問問捷運上那些埋首手機的人,是否寧願不需掏出手機,就可以查看時間、簡訊、狀態更新、行事曆、天氣?
再想想,還有哪些功能是手腕常做或常戴的?例如:
  • 手環:通常是拿來辨識身分,例如夜店入場。有些店會蓋章在手背上。有些健身房的寄物櫃鑰匙也是綁在手上。
  • 計步器
  • 量測脈搏
科技作家Tim Bajarin最近寫了一篇討論「iWatch的未來在迪士尼世界」的,描述他們一家人去佛羅里達州的迪士尼世界(Disney World)度假時,園方給每一位遊客一支智慧腕帶。這個腕帶不但能開房門、優先排遊樂設施、進餐聽,還連結信用卡,因此在園內都不用掏現金(游泳也不用擔心錢包濕了!)。另外,所有遊樂設施的攝影照片也會自動寄到腕帶連結的線上相簿。
上述情境示範了辨識身分(identity)、支付上的用途。當然,迪士尼世界是封閉的理想世界。現實中這些功能無法一步到位,還必須面對電源與成本的限制。但它已經展示了未來。「未來存在於現在,只是不均勻的分佈著」("The future has arrived — it’s just not evenly distributed yet.“)
而數位裝置的好處,就是可以引進更多人開發。一直擴充,一直進步,直到未來。
今天iBand的威脅與1970年代的「石英危機」完全不同。石英只是降低了成本,但達到的報時效果基本上差不多。iBand 滿足的卻是完全不同的使用者情境。而且這個威脅並不是單一的技術,而是源自於數十年來晶片體積、效率、運算能力持續的進步。這些科技先集體鞏固了智慧型手機的灘頭堡,才揮軍搶灘承載力更小的手腕。

品味的時效性

但瑞士精品錶業相信他們手中仍握有一張王牌 — 品味。手錶是人體的延伸,因此美感不可或缺。瑞士精品錶業相信百年累積下來的工藝,與無以倫比的美感,始終會吸引喜愛機械工藝的高收入、年長消費群。他們認為iBand或許會衝擊 $1,000美金以下的低階鐘錶的生意,但不會衝擊高端市場,即瑞士鐘錶賴以維生的市場。
的確,機械錶非常的美。只要看一眼,應該沒有人能反對精品錶的藝術性。許多錶上看百萬,比車或房子還貴,如何用市場競爭來分析?
但品味是一種集體的建構。奢侈是相對的概念,需要「大眾」的襯托。當大家都開Toyota時,我開勞斯萊斯非常有品味,奢侈。但當大家都在開「個人飛行器」,而我的勞斯萊斯再怎麼美都只能在地上跑時,品味就變成懷舊了。
機械打字機(typewriter)也非常美,比大部分 PC 要美。但誰還買打字機啊?拿錶的價值去衡量smart watch的成敗,就好像拿打字機的價值來衡量PC的成敗。
反過來說,美和工藝的意義為何呢?Johny Ive的作品進美國當代美術館(MOMA)也不是一次兩次了。而一台智慧型手機內所包含的技術與創新,可說是集結了數百億資金與數百萬的工程師、設計師的血汗。這麼多技術卻這麼平民化,反而更驚人。智慧型腕錶繼承了這些「工藝」,同樣將成為現代工藝的結晶。
美感可以拉開同類產品的差異度。但iBand跟瑞士精品錶是不同次元的產品。後者可以報時。前者除了報時之外,還可以溝通、求救、自我訓練、休閒等。它讓使用者更有競爭力、更快樂,甚至能救人一命。而且它的未來可以不停演進,不停增加,因此不可限量。[註 2]
改變不會瞬間到來,就像智慧型手機從微軟首次推出到今天,也經歷了近20年的發展。但方向是確定的。現在在勞力士、百達斐儷、Tag Heur的老闆的眼裡,看不到其他人能在品牌、工藝上與他們競爭。但他們不該睡得太好。當人們對手腕的看法改變,再看到這些傳統錶,可能就像我們看老爺車或是咕咕鐘一樣,「的確是很漂亮的歷史文物。但我還是得戴支iBand才能跟上世界。」
註 1:記得傳統手機的黃金年代嗎?
註 2:矽谷知名創投Andreessen Horowitz有一些投資主軸(thesis)來衡量投資選擇。其中比較知名的是「軟體吞噬世界」("software eats the world")。另一個是「所有東西都將有智慧」("everything will be smart")。意思是產品上網後,就能逐步的擴充應用性,慢慢追上傳統「非智慧」的產品。因此所有實體產業都不該小看 smart 的競爭者。巨大腳踏車,你準備好了嗎?

來源:http://www.bnext.com.tw/article/view/id/33628