The next Adsense video tips.
Inside AdSense: Optimization Essentials (Part III)
Labels: SEO
The next Adsense video tips.
Inside AdSense: Optimization Essentials (Part III)
Labels: SEO
The post from SEOmoz about the use of PR Web for gaining back links from you linkbait. While we commonly make use of Digg, Reddit, StumbleUpon, the resulting traffic may not always be relevant to your business. The quality of traffic from PR Web can be much better and eventually induce real business.
Worth looking into it.
SEOmoz | How To Actually Get Links From Your Linkbait
Labels: SEO
A good list from specky boy on SEO tools, no matter it is for syndication, traffic measurement or keyword suggestion, the tools should be suggested to website starter, it will certainly help in maintaining the ongoing performance of your website / blog, the following is an excerpt:
Labels: SEO
Earlier on we have announced the development of iPhoto.org as a new website for photography. We have formed a development team and had a discussion. Our final decision is to acquire another dot com and develop a brand new online photo sharing platform.
Things are moving fast and we shall be announcing a site launch news later, stay tuned!
Labels: Business
Google has released a guide document on search engine optimization customized, certainly it worth downloading:
Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.
Official Google Webmaster Central Blog: Google's SEO Starter Guide
Labels: SEO
Another good tutorial on link building, it classifies link building into "Organic link building" and "Artificial link building".
Organic link building involves effort on your own site, like building better contents, start a blog to increase exposure and to check out similar contents on the web to get inspiration etc. It brings out a concept that before you market anything, we should always try to improve the quality of our own goods first.
Artificial link building involve some manual work on web promotion, like link exchange, submission to search engines, writing press releases and to get involves in widgets and RSS syndications etc.
Check out the following link for more information, another comprehensive information here also : 7 Steps to make a perfect Link Bait | Linkbaiting
External Links (Links coming from other sites) was (*and still probably is) one of the major contributor of any Search Engine Optimization effort. Obviously links alone cant help you to rank well in the Search Engines, but they do play a major role to push your ranking up to the top.
Link Building Tutorial - A Complete Walkthrough of Building Quality Links
Labels: SEO
Search Engine Watch got a nice article on how to build a good small business web site, the tips shall be useful to startups who want to do some marketing at low costs. Whatever it is, careful planning should be done before building the web site as it is a major channel for customers to find your business.
Think from an audience perspective and focus on building contents that can interest them. For example, if you are a software solution vendor, your major contents should be your portfolio and clients served (New customers will look for this as your references).
Look a look at the below tips and see if they can be applied.
25 Design Best Practices for Your Small Business Web Site - Search Engine Watch (SEW)
Informational hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
News hooks - Provide fresh information and garner citations and links as the news spreads.
Humor hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.
Evil hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
Tool hooks - Create some sort of tool that is useful enough that people link to it.
Widgets hooks - A badge or tool, that can be placed or embedded on other websites, with a link included.
Baseline: Is there any stupid things that I have done to fool the search engines before? Have I ever succeeded?
Be a good and ethical author. Your reputation is much more important than the traffic itself. Build good contents instead of taking shortcuts, the simple tricks that you can think of, search engines and social portals thought of that long time back and probably have ways to guard against them.
Try not to do the following:
- Link spamming
- Register a lot of accounts in digg and digg a lot of times (what about your IP)
- Comment spam others' blogs, say a few words and give a link (your comments can also be searched in search engines later on, readers will judge those also, demonstrate your substance)
- Spam the forum, same way
The last suggestion I have: Be Patient. You don't expect your readers to be linking to you over-night. Even for superb contents it will take some time to become popular. Just sit back and wait for good things to happen.
Labels: SEO
Two funny videos regarding ad optimization with Adsense.
So basically the ad optimization is about the following few points.
Labels: SEO
Not long ago we founded iPhoto.org and intended to make it a social photography website available for all to share their experience and albums. To achieve the concept of being 'social', the website is now opened for comments on how it should be developed in the future.
There are several ideas that we have in mind:
We are offering this website to the world society of common interests and is now recruiting photographers, designers and developers to share your view.
If you are interested in the development of iPhoto.org , please join our facebook group and voice out how you would like the website be transformed!
http://www.new.facebook.com/home.php#/group.php?gid=31316124679
http://www.cssnewbie.com/4-ways-css-can-improve-your-seo/
Good SEO suggestions from web design perspectives, the key point is about HTML formation, page layout, and web eyeball study.
In the world of SEO, size and location matter. If your page is significantly long, the content towards the bottom of your page won’t rank as “important” as the stuff at the top.
Page layout would be important both to content emphasizing and Adsense banner placement, apart from the tips given above, the Google Adsense Australia Team has given similar suggestions on how to place the banner add in the most strategic position to maximize the click through rate.
Optimizing your AdSense performance
References:
Webpage and Web Site Design and SEO :: webeddy.com
SEO Web Design, Website Optimization, Search Engine Marketing
Labels: SEO
http://knol.google.com/k/aaron-wall/seo-basics/38v8wakla8f98/2#
The page summarized a list of SEO tactics for beginners with topics covering:
From the ground up, as SEO is part of marketing we suggest to do a simple positioning analysis for your web site, figure out the market you are serving and who will be your target customers.
From that, try to figure out the searching habits of those target customers. For example, if a vast number of potential customers are happy browsing in Yahoo news, you may want to figure out some ways to optimize your site for Yahoo as well.
Figure out some keywords, use Google Webmasters Tools for help. Derive a set of keywords with least competition that can mostly reflect the characteristics of your product / services. There are a huge number of surfers who search specifically instead of using broad and generic search terms, try to target those as a long tail.
Apply common on page optimization. Like modifying the title and meta description to reflect the keywords about your site. Adjusting the frequency of keywords as appeared on your front page. Build in a nice infrastructure according to specific sitemap, nice inbound linkages will help in defining such structure.
Link building will require some time. Black hat tactics can sometimes help but overdoing will incur penalty from search engines. Try to make use of social networking sites like Digg, StumbleUpon, MyBlogLog etc. to maximize interactivity and reciprocal links. Comments of blogs and participating in discussion forums can also help. But above all, a consistent effort is required.
Brand building and viral marketing are the next step that slowly build up the reputation of your web site and having a goodwill formed among the community, at that point, maintaining good contents is what it takes to sustain such good will.
Staying up to date would be important to both your readers and search engines, search engines normally crawl your site more if it keeps updated. To save some effort you may consider adding some dynamic contents ever changing to keep your page refreshed, but after all, at that stage an honest endeavor in keeping good content will be of utmost importance.
References:
Learning SEO Basics - Supporter of Ethical Marketing and Consumer
Google SEO Basics for Beginners
Search Engine Optimization Basics - Googlerankings.com
Labels: SEO
Search engine optimization is one of a kind consultation projects which we can hardly measure the results, in order words the yield is abstract and it becomes harder to achieve customer satisfaction.
You may consider some of the followings as benchmark:
On the other hand the followings may pose controversy or uncertainties in measuring the deliverables:
SEOmoz has given good examples in formulating the disclaimers and other relevant clauses in the service contract to protect SEO consultants, or allow them to have a better prior communications with their clients when aligning their expectations. Given the following example as quoted:
SEOMOZ MAKES NO WARRANTY, EXPRESS, IMPLIED OR STATUTORY, WITH RESPECT TO THE SERVICES PROVIDED HEREUNDER, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTY OF RELIABILITY, USEFULNESS, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NONINFRINGEMENT, OR THOSE ARISING FROM THE COURSE OF PERFORMANCE, DEALING, USAGE OR TRADE. By signing this agreement, you acknowledge that SEOmoz neither owns nor governs the actions of any search engine. You also acknowledge that due to fluctuations in the relative competitiveness of some search terms, recurring changes in the search engine algorithms and other competitive factors, it is impossible to guarantee number one rankings or consistent top ten rankings, or any other specific rankings for any particular search term.
The following is an example of an Opportunity to Cure which allow a buffer for consultant to fix a problem before ending up in a litigation.
Opportunity to Cure. Prior to any claim for damages being made, you must provide SEOmoz with reasonable notice of any alleged deficiencies in performance and SEOmoz shall have a reasonable opportunity to cure any alleged defect in performance.
Same as other kinds of service contracts, SEO consultants should employ careful provisions and clauses in the contracts as a more integral agreement with their clients. Such reference would be particularly useful given SEO as a relatively new kind of business.
Some reference links as provided below:
Manage Client Expectations And Reduce Your Risk By Including A Warranty In Your Client Contracts
Why You Should Give Yourself the "Opportunity To Cure" In Your SEO Consulting Contracts
SEO Contract Template: A Verbal Contract Isn't Worth The Paper It's Written On
html web design - seo disclaimer
As a start-up company as SEO services provider, one of our primary mission is to implement optimization strategy on our own web site. Honestly how can you convince people if you are not high up on Google SERP within your own area?
Apart from all the tactics that we can apply on site and off site, we have constantly advise people to be patient as it takes time for a web site to become popular. At the same time we are constantly monitoring our rank on the WWW, trying to estimate the time interval of page rank increment.
Our site started in June and in approximately one month, the page rank increased to 2. There is a suspicion that the increment frequency of page rank is limited to the time interval. We expect the next increment will be of shorter interval due to the snow ball effect.
Labels: SEO